A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has sparked a debate in India
With the partnership, Paragon looks to tap into the younger generations
Creative greats share their ideas for Independence Day if they were given no briefs, no rules and absolute liberty
e4m asked some young achievers what is the one thing that they would change about the industry, & more
Sarkar held leadership positions at several network agencies such as Lintas and Ogilvy as well as real estate giant Lodha
On Women’s Day, e4m ask women leaders how has the industry changed with time
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
He has over 25 years of experience in the advertising and marketing industry
Gaming influencers Mortal, Scout, Payal, Mamba, and Thug will be creating content and engaging with gaming fans at the festival, as part of the association
The initiative is launched on Grandparents’ Day with an objective to provide a second innings to retired citizens through invigorating internships in the field of their choice
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
The agency will be responsible for mainline and digital creative along with media duties for the brand
The 3 minutes video song centering mental health crisis is garnering rave reviews
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant
The campaign has been conceptualised and spearheaded by Origami Creative
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
Origami is looking forward to improving Pure & Sure's brand communication and engagement with some out-of-the-box brand and digital-led initiatives