It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Launches Cricket Crazy campaign for WC
The campaign recognizes the many roles that every woman plays making them unique
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
The TVC also features Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
Dinesh Karthik, Umesh Yadav, Piyush Chawla, Yuzvendra Chahal, Jemimah Rodrigues, Sanju Samson, Bhuvneshwar Kumar and Karun Nair part of the campaign