As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
The eighth edition of the dentsu-e4m Digital Advertising Report explores the theme - ‘A Small Step for Humanity, a Giant Leap for Marketing’