digi
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Australia bans social media for under-16s: A glimpse into the future for platforms?
Neeraj Singh & sunny Sainy Nov 30, 2024 1:55 PM
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Neeraj Singh & sunny Sainy Nov 30, 2024 1:35 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Abbas Zaidi Sep 20, 2024 12:07 PM
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
exchange4media Bangalore Bureau Sep 17, 2024 9:59 AM
Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
e4m Desk Sep 11, 2024 12:37 PM
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
e4m Staff Sep 11, 2024 12:17 PM
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Aalap Desai Sep 10, 2024 7:54 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The collaboration will kick off in the upcoming festival season with a series of campaigns
The brand won the gold metals across categories for their outstanding work and creativity
The brand won the gold metals across categories for their creativity, innovation and excellence
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
e4m Staff Aug 28, 2024 4:52 PM
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
e4m Staff Aug 28, 2024 3:20 PM
Prior to this, Nikita Malhotra was the Digital Activations Lead for emerging markets at Adidas
e4m Desk Aug 28, 2024 12:59 PM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
e4m Desk Aug 23, 2024 12:45 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
The brand won the gold metal in the ‘Campaign with the Best ROI’ sub-category
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
e4m Staff Aug 21, 2024 5:09 PM
The brand won the gold metals for its innovation and creativity in curating impressive campaigns
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
This Independence Day, the ProDigi spectacle joined other iconic buildings and monuments across Mumbai bathed in the Tricolour
e4m Staff Aug 20, 2024 1:11 PM
Prior to this, Mahalakshmi Iyer was Associate Director – Brand Marketing at the company
e4m Desk Aug 20, 2024 12:09 PM
The brand bagged gold for its ‘Hyundai X Man's World - The Drive Within’ campaign
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be either removed or rationalised
The brand took home the award under the Cross Mobile Integration sub-category
