Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
The strategic partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations and preparing for the future beyond cash
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments