diwali-ads

Diwali ads: Love and homecoming at the heart of campaigns this festive season

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This year, brands aim to redefine what Diwali means beyond the celebrations

e4m Staff Nov 10, 2023 8:57 AM

Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year

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We pick out the campaigns that have stood out among the clutter of festive ads

Tanya Dwivedi Oct 26, 2022 8:57 AM

'All profits are not monetary', says Tally in new Diwali ad

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Social Panga has conceptualised the new digital film for the brand

exchange4media Staff Oct 15, 2022 7:59 AM

Throwback Thursday: When Aishwarya Rai and AR Rahman came together for a Titan Diwali ad

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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 13, 2022 8:42 AM

Throwback Thursday: Mess or a rangoli? This Archies ad from the 90s is clever and cute

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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

exchange4media Staff Oct 6, 2022 9:00 AM

Throwback Thursday: How Asian Paints' 1992 ad celebrated a poignant homecoming for Diwali

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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Sep 29, 2022 8:50 AM

e4m Diwali ad list: Campaigns that cracked the new normal Diwali code

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From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival

Misbaah Mansuri Nov 13, 2020 8:38 AM

Why Cadbury shared its Diwali ad with local stores through a first-of-a-kind use of AI

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Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM