‘TV’s reach continues to hold fort but time spent has dipped’
At the e4m TV First conference, a panel of industry leaders discussed the burning question - 'Is TV dead or is dying?'
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We aren't in the business of media, but in the business of harvesting attention: Ajay Dang
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
TV is critical in ‘attention economy’: Sam Balsara
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large advertisers in India still spend huge sums on this medium
e4m TV First Conference to be held tomorrow in Mumbai
The e4m TV First Conference will be followed by the Impact Digital Influencer Awards 2023
Brands have to behave like content creators: Arun Iyer, Spring Marketing Capital
Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First
‘IPL on TV provides scale and impact for brands across categories’
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and unlocks newer audiences for their brands
The focus now is on building mental & physical availability: Ajay Dang
The President & Head - Marketing, Ultratech - Aditya Birla Group, spoke on the power of TV in sports at the e4m TV First conference
e4m TV First Conference & Prime Time Awards: Glimpses
Take a look at some special moments captured through the day
Common equivalent metrics needed to compare efficiencies of TV & digital: Sam Balsara
Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference
In a complex world, simplicity wins: Anuj Poddar, Bajaj Electricals
The MD and CEO of Bajaj Electricals engaged in a fireside chat with Dr. Annurag Batra, Chairman & Editor in Chief, BW BusinessWorld, and Founder, e4m, at the e4m TV First conference
Happening today: e4m TV First Conference and Prime Time Awards
The day-long conference will be followed by the ninth edition of e4m Prime Time Awards
e4m TV First Conference and Prime Time Awards tomorrow
Experts to share interesting insights on the theme, The power of big screen
‘Connected TV gives best experience of digital & television to advertisers’
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers
Television has credibility & power to evoke emotions, say experts
On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla
In 2019, 98.5% of the audience watched ads on TV: Sunil Lulla, CEO, BARC India
Lulla shares insights on how TV has access to the mind, hearts and purse strings of India