Fevicol tells a tale of an inseparable 'jugalbandi' in new film
The ad brings back the quirky and endearing humour that is characteristic of Fevicol ads
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‘Piyush taught me how a complete ownership about what one does leads to magic’
Guest Column: Vivek Sharma, Founder of Altivyst Advisors, shares the “multiple lessons” that he learnt while working with Piyush Pandey as the CMO of Pidilite
Pidilite’s campaign for Fevicol Glue Drops is a quirky take on mess after parties
The campaign is titled 'Fevicol GlueDrops: Chipkaane Mein Aasaan, Chhode No Nishaan'
Fevicol’s jija-saala banter: Will the IPL spot stick to consumers’ mind?
Creative experts give mixed reactions to the film
Fevicol gets human OOH and 'Chipku Chair' to beat an age-old problem at sports events
Ogilvy has conceptualised and executed this quirky campaign at the Kila Raipur Rural Sports Festival
Ogilvy partners with Kotex, Omnigel, Limca & Fevicol at Rural Olympics
Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics
Idea, creativity, emotions: What it takes to make a good advertisement
While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad
Fevicol jumps in Euro 2020-Ronaldo bandwagon with its latest ad
Netizens are all praises by the moment marketing spot by the adhesive brand
Fevicol launches initiative as a reminder to maintain social distancing
This creative social experiment has been conceptualized with Schbang, the creative & technology company
Fevicol drives user engagement with mCanvas’ interactive mobile ads
Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
Brands opting for content marketing to maintain recall
The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI
Ogilvy creates radio campaign on Big 92.7 FM for Fevicol
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the recipient on-air and playing the message on a loop
How brands are weaving conversations around Coronavirus
While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment
Pidilite invites children to decorate a 10-foot horse at the Kala Ghoda Festival
The unique interactive exhibit is meant to foster creative thinking among children
Ogilvy and Fevicol come together for 'Fevi-call'
Using repetition as a memory trick, Fevi-call turns simple everyday reminders into unforgettable messages