The ad brings back the quirky and endearing humour that is characteristic of Fevicol ads

e4m Staff Jun 4, 2024 1:38 PM

Guest Column: Vivek Sharma, Founder of Altivyst Advisors, shares the “multiple lessons” that he learnt while working with Piyush Pandey as the CMO of Pidilite

Vivek Sharma Oct 13, 2023 9:24 AM

The campaign is titled 'Fevicol GlueDrops: Chipkaane Mein Aasaan, Chhode No Nishaan'

e4m Staff Sep 30, 2023 8:51 AM

Creative experts give mixed reactions to the film

Tanzila Shaikh Apr 7, 2023 9:00 AM

Ogilvy has conceptualised and executed this quirky campaign at the Kila Raipur Rural Sports Festival

exchange4media Staff Mar 31, 2023 11:05 AM

Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics

exchange4media Staff Feb 4, 2023 4:54 PM

While some ads remain etched in our memories, others are blink-and-miss. Ad veterans share what goes behind making a memorable ad

Kakoli Thakur Feb 15, 2022 9:20 AM

Netizens are all praises by the moment marketing spot by the adhesive brand

exchange4media Staff Jun 17, 2021 6:33 PM

This creative social experiment has been conceptualized with Schbang, the creative & technology company

exchange4media Staff Apr 1, 2021 3:53 PM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

exchange4media Staff Jan 28, 2021 2:49 PM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the recipient on-air and playing the message on a loop

exchange4media Staff Jun 5, 2020 8:35 AM

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

The unique interactive exhibit is meant to foster creative thinking among children

exchange4media Staff Feb 3, 2020 4:30 PM

Using repetition as a memory trick, Fevi-call turns simple everyday reminders into unforgettable messages

exchange4media Staff Jan 9, 2020 1:40 PM