According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
The list features the most prominent 100 digital influencers in India
The agency bagged the account after a multi-agency pitch
He was associated with the brand for over 25 years
This is the second time Bhat, Brand Custodian of Tata Sons, has been featured on the Forbes list
The brand had been associated with Dentsu Creative
She is the former VP of Product and Circulation at Hindustan Times
Prior to this, Pota was CEO of Jubilant FoodWorks
Zenith will handle integrated media planning, buying and implementation
The Aquaguard campaign has been creatively planned by Taproot Dentsu
After the deal concludes, Forbes will list on the New York Stock Exchange under 'FRBS'
In his most recent role, he was editor of the Indian editions of Fortune and Forbes
With this initiative, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households
The health and hygiene electronic brand has refreshed its vision, mission and logo to reflect its pursuit of growth
Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies