As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
BW Festival of Wellbeing will be held on May 15, 2024, in Mumbai
At the roundtable, experts will share insights on the topic ‘India Trendspotting 2024 Panel: Future Forward’
Influencer marketing, community building and adapting an omnichannel approach were other aspects that marketing leaders were working on this year, said industry leaders
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
In the Rediffusion ‘Hits of the Year’ survey, Shah Rukh Khan and Virat Kohli are highly applauded, while AI, NaMo, Millets and Shubman Gill are big hits
Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
Nirmala Sitharaman has asked the state to identify products that can be showcased at the G-20 summit
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands