Infogain hires Neha Kathuria as CMO
Before joining Infogain, Kathuria was the Global Head of Marketing at LTIMindtree
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Unfair competition undermines role of free media in a democracy: Paul Fletcher
At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more
27th Sports acquires marketing mandate for India’s Test and ODI series against Bangladesh
Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series
Hill+Knowlton Strategies bags integrated communications mandate for GAIN in India
The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets
GAMA portal registered 8145 grievances against misleading ads in three years: I&B min
Anurag Thakur also mentioned that the GAMA accepted 1790 grievances in 2020, 3416 grievances in 2019 and 2939 grievances in 2018
Shweta Purandare launches boutique consultancy service
Prior to launching Tap-a-Gain, Purandare was with Diageo India
PepsiCo Foundation and SEEDS to support govt's ongoing efforts against Covid-19
As part of the partnership, SEEDS will drive Covid -19 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders
Trident launches #PaperIsGoodAgain campaign for its environment friendly copier paper
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
70% of consumers don’t take any action against misleading ads: Manisha Kapoor, ASCI
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
Apurva Chamaria appointed as SVP & Chief of Staff at Tech Mahindra
Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies
e4m Red Carpet 2020: 'AI & VR to be the next step in digital experiential experience'
At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space
Colors Infinity comes up with new social media campaign – #BanTheBargain
The campaign encapsulates its message through a satirical series of comic strips, goading videos and sarcastic PSA posters
Kaizzen launches ‘DigiKushal’ along with Credibility Alliance & Rise Against Hunger India
The initiative aims at training NPOs towards the larger mandate of digital governance
ASCI probed complaints against 363 ads in June-July
There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath
Jagran New Media focuses on providing factual & credible content to users
Apart from news, the portal has been covering genres like education, health, women and lifestyle
Kaizzen supports RAHI with 20,000 meals for vulnerable groups during COVID-19 crisis
The meals will be distributed in partnership with RAHI, an NGO that is working towards hunger eradication and currently focussed on providing meals to COVID-19 impacted communities
PGIM India’s campaign talks about #SaveTaxGainMore
The campaign conceptualised by Rediffusion Brand Solutions will be aired on digital platforms till March 2020