The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
GIPSI has shared 5 insight capsules for Festive 2024 in its Part-1
GIPSI employed its 'Deep Listening' methodology to map digital conversations and searches to understand e-comm behaviour
The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021
This collaboration will allow Tonic to extend their specialized services to brands from South India
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference
Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study
According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019