Amitabh Bachchan & Manoj Pahwa partner for creating awareness about Shingles
The campaign is in association with GSK
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GSK’S new campaign educates parents about importance of vaccine for children
The campaign will run across multiple media platforms
Amitabh Bachchan partners with GSK for shingles awareness
GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of prevention
Otrivin unveils new campaign ‘Life’s a struggle’
The campaign is a series of four films
Facebook India Head of Business Marketing Neha Markanda steps down
Prior to this, Markanda was with GSK Consumer Healthcare India
GSK & MS Dhoni team up for vaccination campaign
Dhoni features in a newly released video that draws a parallel with hitting a six in cricket and the importance of the 6 in 1 vaccination programme
Disney's Shalini Kumar joins GSK Consumer Healthcare
She joins as Area Media Lead - Indian Sub-continent
GSK Global Marketing Manager Ketaki George quits
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role
Sensodyne encourages people to enjoy simple pleasures of everyday life in latest campaign
Through this campaign, the brand has also rolled out the new identity that is reflected in the pack design
We plan to double our 50mn+ active user base by year-end: Harshil Dhingra, Public App
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
GSK Consumer Healthcare launches digital & TV commercial for Otrivin Breathe Clean
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash
‘Being authentic, genuine & truthful is the mantra to remain relevant to consumers’
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
How GSK leveraged Quora to spread vaccination awareness
GSK created an online awareness campaign on Quora, gaining good frequency in delivering higher impression and CTR at a good CTV
ENO launches third phase of #WhatARelief campaign
As part of the campaign, ENO partnered with Google to customize the communication as per the recipe searched by the user
Publicis Media ropes in Mimi Deb to lead platformGSK
Deb’s last stint was with Wavemaker, and prior to that she was with Universal McCann, OMS and Hakuhudo Percept in key roles
whiteGREY appointed GSK Consumer Healthcare’s digital & social work agency of record
whiteGREY has been working with GSK Consumer Healthcare brands for more than two decades
Sensodyne unveils new brand campaign #ForTheLoveOf
Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourite foods
ENO joins food conversations to launch contextual digital campaign around Staying @ Home
The first phase of the campaign that was rolled out earlier this month has already garnered a reach of 7.1 million on OTT and 7.5 million on social media platforms
Men & women are responsible for creating an equitable landscape in workplace: Deepa Dey
Deepa Dey- Head Communications & CSR at GlaxoSmithKline Consumer Healthcare, talks about her journey in the industry, gender equality and an organization’s culture in promoting gender neutrality
RB's Taranjeet Kaur joins Tata Consumer Products as Head of Media, Digital & PR
Kaur will now be based out of Tata Consumer Products' Bangalore office