home-appliances
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
e4m Staff Apr 30, 2024 10:42 AM
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
exchange4media Staff Jun 6, 2023 11:58 AM
With Tandon exiting Hisense, the company now plans to rejig its top management
exchange4media Staff Dec 16, 2022 3:12 PM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
exchange4media Staff Oct 28, 2021 11:00 AM
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
exchange4media Staff Oct 4, 2021 12:21 PM
Guest Column: Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances
Vijay Babu Jul 6, 2020 8:35 AM
The #IAmEnough campaign has been conceptualized by Momspresso
exchange4media Staff May 12, 2020 4:01 PM
The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms
exchange4media Staff Mar 11, 2020 2:26 PM
The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices
exchange4media Staff Mar 11, 2020 2:03 PM
The cookery show will be launched on the February 5 on JFW Youtube Channel
exchange4media Staff Feb 4, 2020 5:31 PM
The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg
exchange4media Staff Jan 20, 2020 1:40 PM
