The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
The initiative is aimed at empowering young generation to make smart living choices
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
With Tandon exiting Hisense, the company now plans to rejig its top management
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
The campaign has been conceptualized by Bombbay Vision
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
Guest Column: Vijay Babu, VP- Home Appliances, LG Electronics India says that brand stories should remain authentic while adapting to the changing circumstances
The #IAmEnough campaign has been conceptualized by Momspresso
The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms
The 360-degree campaign stems from the insight that budget-conscious consumers want to buy best-in-class products equipped with the latest technology at affordable prices
The cookery show will be launched on the February 5 on JFW Youtube Channel
The fully automatic top load series is available in 6.2kg up to 8 kg capacity and the semi-automatic top load range is available in 6.5kg up to 14 kg