The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
The tournament has posted 123.8 billion viewing minutes for live broadcast
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
268 million viewers tuned in for the live broadcast
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Wondrlab has conceptualised the ad for the electrical brand
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
Some of our moment marketing favourites from the usual players
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
Actor Ranveer Singh and music composer Pritam come together for ‘Dil Jashn Bole’
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more