Gaming mirrors life in ICICI Lombard's new campaign
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
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Sanjeev Mantri appointed as MD & CEO of ICICI Lombard
He replaces Bhargav Dasgupta who resigned on September 21
‘The propensity of our TG to consume TV news is very high’
Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers
ICICI Lombard's 'unbelievable' new offering makes aliens and dragons more believable
Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers
Ranveer Singh to play 'sutradhar' to Radio One's travel show with ICICI Lombard
‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance
Sheena Kapoor joins ICICI Lombard as Head – Marketing, Corp Comm & CSR
In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, and customer-oriented awareness strategies, across all company product lines
ICICI Lombard’s new campaign urges customers to start tracking their calories
The digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare app
This World Heart Day, ICICI Lombard & Ogilvy say ‘Listen to Your Heart’
In this film, ICICI Lombard reminds consumers not give in to temptations
Ogilvy creates #RestartRight campaign for ICICI Lombard
The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT
How ICICI Lombard plans to drive the Motorbike Helmet emoji campaign
The unique campaign aims at getting the maximum number of people to sign a nationwide petition for launching the emoji