Keith Eadie gets General Manager – APAC role at Adobe
Keith Eadie has been associated with Adobe for over 7 years
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This IPL, advertisers bat for gamification to chase attention and data
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Is Keigan Pinto moving out of FCB India?
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
CHARLES & KEITH unveils new identity
CHARLES & KEITH has also released a new logo and emblem
Xebia appoints Keith Landis as Global CMO
Most recently, he served as the CMO of Persistent Systems
War on wokeism: How can brands come out unscathed this Pride Month
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
KEI Industries announces strategic association with RCB
The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years
KEI becomes Principal Partner with Royal Challengers Bangalore
Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey
e4m Chill Out: Weekends in Goa & next vacation in Japan, says FCB Ulka's Keigan Pinto
For this edition of e4m Chill Out, we have Keigan Pinto, CCO, FCB Ulka, sharing his love for food, his idea of a weekend and more
How AI marketing tools can help SMEs & start-ups take the big leap
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience
Criteo launches demand-side platform Commerce Max
The platform will empower brands and agencies to find valuable audiences on retailer sites
FCB Ulka appoints Kulvinder Ahluwalia as CEO
Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer
Twitter introduces Birdwatch to tackle misinformation
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets
TV9 Network launches 24x7 Bengali news channel TV9 Bangla
TV9 Bangla is the sixth language news channel from the House of TV9