layers

Hindware launches ‘5 Star Bathrooms’ campaign featuring RCB players

hindware?blur=25

The ad campaign is conceptualised and created by Mullen Lintas

e4m Staff Apr 15, 2024 3:42 PM

Why ‘subscription-first’ is a buzzword amongst D2C players

D2C?blur=25

While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers

Sohini Ganguly Oct 4, 2023 8:18 AM

Radio players positive of AdEx growth in coming quarters

Radio?blur=25

The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads

Tanya Dwivedi Jul 12, 2023 11:05 AM

Dollar Athleisure gets ‘Play Mode On’ with Rajasthan Royals Players

dollar?blur=25

The campaign has been conceptualised by Lowe Lintas, Kolkata

exchange4media Staff Apr 24, 2023 12:01 PM

Layers’ campaign puts spotlight on house work division

layrers?blur=25

The campaign was launched with a thematic film, a couple of days before Women’s Day

exchange4media Staff Mar 13, 2023 1:13 PM

Mastercard ropes in badminton stars

mastercard?blur=25

Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India

exchange4media Staff Aug 17, 2022 2:34 PM

Triton Communications not the agency behind controversial Layer’s Shot ads

Layer's Shot?blur=25

The agency in a statement denied any association with the ad campaign.

exchange4media Staff Jun 5, 2022 11:38 AM