DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team

e4m Staff May 23, 2024 1:46 PM

The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’

e4m Staff Dec 31, 2023 10:00 AM

Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)

exchange4media Staff Dec 5, 2022 11:40 AM

On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics

Sandhya Raghavan Dec 1, 2022 9:30 AM

While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM

The agency will be responsible for driving the brand's growth, expansion, and digital transformation

exchange4media Staff Aug 24, 2022 12:09 PM

The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption

exchange4media Staff Aug 1, 2022 1:45 PM

Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts

Shantanu David May 27, 2022 8:52 AM

Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers

exchange4media Staff Feb 5, 2021 8:54 AM

TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities

exchange4media Staff Aug 25, 2020 1:59 PM

The agency aim at strengthening Universal Music India’s position among existing consumers while establishing new followers and admirers for their artistes

exchange4media Staff Aug 13, 2020 3:12 PM

The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE

exchange4media Staff Jul 22, 2020 12:46 PM

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM