Its new campaign #PowerAapkeHaathMein, features a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem
Cheil India handles integrated communications mandate for the brand
Wavemaker retained the mandate after a competitive multi-agency pitch
The brand film challenges gender stereotypes and biases
The two brands are also joining forces for a cause to encourage participation in sustainability initiatives in Rajasthan
The campaign is conceptualized and executed by AutumnGrey
‘Luminous Power Technologies’ has come on board as the ‘Title Sponsor’ of the team
The power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit
Gupta was with the company for nearly 7 years
Prior to that, Bajaj was with Schneider Electric Pacific
Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
The campaign has been conceptualized by AutumnGrey
Gupta was previously AVP of Marcom at the company
Leaders from Wavemaker, Ambuja Cements, ITC, CoinDCX, Luminous Power Technologies’, Dentsu Indi, InMobi, Swiggy, Housing.com, Paisabazaar.com, MiQ, Nepa India, & more, will speak at the conference
Experts from Wavemaker, Ambuja Cements, ITC, CoinDCX, Borosil, Danone, Luminous Power Technologies’, JOSH, Dentsu India, InMobi, Swiggy, and more, will speak at the conference
Leaders from Wavemaker, ITC, CoinDCX, Borosil, Danone, Luminous Power Technologies’, JOSH, Dentsu India, and InMobi will speak at the conference
Business leaders from CoinDCX, Borosil, Danone, Luminous Power Technologies’, Dentsu India and InMobi will speak at the conference on July 30
Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content
The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner
Luminous has been curating the #BeExamReady campaign for the last two years