A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
The campaign 'Be Indian Buy Indian' will encourage Indians to buy 'Made in India' products by using specially curated creatives on the social media platforms