Ashwath Swaminathan, the Chief Growth and Marketing Officer of Swiggy, said that they wanted to go beyond traditional advertising and create a unique sensory experience
Radio Mango’s Fanfest is a monthly event designed to bring celebrities and fans closer together
Radio Mango partnered with Qoruz, a leading influencer marketing agency, to develop the Radio Mango-Qoruz Score
RadioMango Mixtape is an informal and interactive music event where musicians present their songs along with the stories behind them
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
Mathan joins after a 15-year stint with Mirchi
The TVC has been conceptualized by T&P (as a part of OpenX from WPP)
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
The campaign will be promoted extensively across digital mediums
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
As part of this association, Myntra and Mango are launching their first campaign with the actress on March 19, across digital and social mediums
The second season was launched online on 12th August 2020, by Chef Suresh Pillai
Bharat Rajamani, CEO & Co-founder of butterscotchmango, speaks about the firm’s marketing strategies, approaches and the founding team
The radio channel will enable partners to focus on brand building and business revival without having to worry about their immediate advertisement budget