Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances
At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly
The agency will render digital communication and creative design solutions to enhance the brand’s performance marketing
The partnership entails combining Dbase4media's Sales & Marketing services with Real Advertising’s leading Media Planning & Releasing services across North, East & Western Regions of India
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
The partnership consolidates the responsibility of creative, content and media with one agency
The agency will now handle marketing communications, campaign design and media planning for the brands won