The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other