Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Nisha Narayanan, Director & COO, RED FM, and Magic FM, shares why the radio industry needs government support, the sector’s performance in 2023, radio ad revenue and much more
Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
Vikram Bhatt and Nisha Narayanan, COO and Director of the Red FM and Magic FM, speak about their latest experiential audio initiative 'The Audio Film Project'
As the M&E industry welcomes the newly anointed minister, it looks forward to a level-playing field for stakeholders and a strong policy roadmap for recovery and growth in the post-Covid era
Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year
According to the research, radio has a credibility score of 6.27, with FM channels emerging as the second most credible source of information for the masses