Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Additionally, Ozonetel is increasing investments in people and technology
The ‘Ab Chalegi Finger Key’ campaign brought out a brilliant connection between a digital lock and electronic voting machine amid elections
The campaign has been conceptualised and executed by Dentsu Impact
The duties include full planning and buying across all media platforms
The agency will play a key role in boosting the brand’s social media engagement with consumers, distributors, and specifiers under one common umbrella
The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence