The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Prior to this, Gaurav Soni was Head of Media at Domino's
Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this
Rajesh Ramakrishnan was associated with the company for over 6 years
Iyer has been with the company for 16 years
Nath was previously with Swiggy as Head of Brand Marketing
Kapoor was earlier with Perfetti Van Melle
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales
As SVP at Pidilite, he will be in charge of scaling up the business with complete P&L ownership
Previously, Khetan was with Reckitt where he last served as VP (marketing)
Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference
The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics
The digital campaign has been conceptualized by Creativeland Asia, Wavemaker India and PR Pundit
Adi Godrej conferred Lifetime Achievement Award
The winners will be announced on February 3, 2021, at a virtual award ceremony
The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’
The account will continue to be handled out of the agency's Gurugram office
Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns
The TVC has been created by McCann, New Delhi
The film drives home the message of staying optimistic about the future even when the present seems challenging
Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
The launch is being supported with a 360-degree campaign put together by Ogilvy India