personalisation

‘Personalisation gives a feeling that a brand truly knows the customer’

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At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness

e4m Staff Sep 6, 2024 12:56 PM

Industry experts talk ‘purpose’ and ‘personalisation’

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The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’

exchange4media Staff Jun 16, 2023 11:29 AM

The future of communication is going to be video first: Ashray Malhotra, Rephrase.ai

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CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

How hyper-personalisation can help a brand achieve max ROI with reduced marketing spends

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Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization

Karan Chowdhary Oct 24, 2022 8:27 AM

‘Everything we do has to be analyzed & has to have a return on investment’

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e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

People want new, personalised and curated experiences: Nikhil Rungta, Verizon Media

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Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM