While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
The league will start Dec 2, 2023
The brand will be the Title Sponsor of the club for third year in a row
This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives
Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
ShareChat and Moj community will get access to match highlights, additional footage and interviews
The cost of associate sponsorship is Rs 15 cr, and special partner deal has been priced at Rs 7 cr. For spot buying, brands will have to spend Rs 1.5 lakh per 10 seconds, as per industry estimates
PKL is breaking all records in its ability to lead consumers through a brand’s adoption cycle, building high associative value for brands through innovative advertising solutions
Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery
Star will have the rights for five seasons (Season 8 to Season 12) to be held during 2021-2025
As per the new timeline, the deadline to buy the tender document was revised to 24 March from 12 March
The consolidated rights at the base level will require a commitment of Rs 1100-1200 crore, according to a source
The tender document for the media rights will be released on 25th February while the e-auction will take place on 6th April