pl-2020
The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
exchange4media Staff Apr 26, 2021 11:11 AM
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year
exchange4media Staff Mar 10, 2021 12:07 PM
Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star & Disney India, talks about the factors that have led to the growth of Star Sports network
exchange4media Staff Feb 22, 2021 8:37 AM
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
Ruhail Amin Dec 8, 2020 8:35 AM
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever
exchange4media Staff Nov 20, 2020 4:32 PM
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar
Sonam Saini Nov 12, 2020 9:08 AM
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands
Sonam Saini Nov 9, 2020 8:34 AM
The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen
exchange4media Staff Nov 7, 2020 1:48 PM
The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards
exchange4media Staff Nov 3, 2020 11:59 AM
Complaints against eight such advertisements have been registered over the past one month
exchange4media Staff Nov 3, 2020 8:55 AM
Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience
exchange4media Staff Oct 31, 2020 8:44 AM
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
Misbaah Mansuri Oct 28, 2020 9:12 AM
The app experienced a surge of 44.4% traffic volume of active users during the opening match
exchange4media Staff Oct 27, 2020 6:04 PM
The food ordering app has also launched catchy anthems for the fans of the IPL
exchange4media Staff Oct 27, 2020 3:38 PM
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter
Misbaah Mansuri Oct 27, 2020 8:14 AM
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
exchange4media Staff Oct 24, 2020 8:58 AM
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
Sonam Saini Oct 23, 2020 8:49 AM
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario
Ruhail Amin Oct 21, 2020 9:07 AM
As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players
exchange4media Staff Oct 20, 2020 4:12 PM
The brand has taken sponsorship of Super 4s on IPL and is betting big on digital media
exchange4media Staff Oct 20, 2020 2:59 PM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
Naziya Alvi Rahman Oct 15, 2020 8:40 AM
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
exchange4media Staff Oct 15, 2020 8:16 AM
Art-E Media has created four TV commercials with the cricketers
exchange4media Staff Oct 13, 2020 4:50 PM
Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views
exchange4media Staff Oct 8, 2020 3:59 PM
To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app
Misbaah Mansuri Oct 7, 2020 8:33 AM
In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings
exchange4media Staff Oct 6, 2020 10:46 AM
Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019
Misbaah Mansuri Oct 6, 2020 9:03 AM
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’
exchange4media Staff Oct 5, 2020 3:05 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 3, 2020 8:46 AM
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
exchange4media Staff Oct 1, 2020 2:48 PM
The anthem has been added on Instagram Reels and the brand has also partnered with Roposo to further engage with the audiences
exchange4media Staff Sep 30, 2020 2:56 PM
The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget
exchange4media Staff Sep 30, 2020 1:11 PM
Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too
Misbaah Mansuri Sep 30, 2020 9:05 AM
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team
exchange4media Staff Sep 29, 2020 3:20 PM
The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos
exchange4media Staff Sep 29, 2020 3:03 PM
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
Ruhail Amin Sep 29, 2020 9:19 AM
The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season
exchange4media Staff Sep 28, 2020 2:07 PM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
exchange4media Staff Sep 26, 2020 8:00 PM
The campaign films have been crafted by Lowe Lintas and highlight the brand’s trust and ease of ordering-in
exchange4media Staff Sep 26, 2020 8:17 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 26, 2020 7:57 AM
The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020
exchange4media Staff Sep 25, 2020 1:38 PM
As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys
exchange4media Staff Sep 24, 2020 7:30 PM
Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad
exchange4media Staff Sep 24, 2020 5:51 PM
The kit comprises 2 combos namely the Hitman Combo and Pandya Brothers Combo
exchange4media Staff Sep 24, 2020 2:35 PM
The life insurance company has signed an official sponsorship agreement with the sports news site
exchange4media Staff Sep 24, 2020 11:31 AM
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Ruhail Amin Sep 24, 2020 8:45 AM
The team has already matched its 2019 thanks to new and old sponsorship deals
exchange4media Staff Sep 23, 2020 4:20 PM
