pongal
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
e4m Staff Jan 16, 2026 12:46 PM
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
e4m Staff Jan 14, 2026 11:54 AM
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Simran Sabherwal Jan 15, 2024 8:34 AM
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
e4m Staff Jan 13, 2024 3:30 PM
As the southern states drown in harvest festivities, brands are upbeat about the renewed sentiment amongst customers this year
Nilanjana Basu Jan 16, 2023 2:22 PM
The ad film captures the festive spirit and the ancient cultural practices of Tamil Nadu
exchange4media Staff Jan 9, 2023 4:40 PM
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
exchange4media Staff Jan 15, 2022 8:27 AM
With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix
Simran Sabherwal Jan 14, 2022 11:06 AM
While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments
Simran Sabherwal Jan 14, 2022 8:44 AM
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
exchange4media Staff Jan 18, 2021 12:19 PM
