'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication
The Chief Marketing Officer of RSH Global shares insights into the brand’s latest campaign, the thought behind it and more
Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments
The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors
On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience