The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information

Chehneet Kaur May 14, 2024 8:59 AM

Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS

Naziya Alvi Rahman Aug 30, 2023 9:15 AM

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers 

Sonam Saini Jun 27, 2023 9:02 AM

While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights

exchange4media Staff Dec 24, 2020 11:29 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 9, 2020 8:44 AM

In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4

exchange4media Staff May 8, 2020 5:27 PM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM