The platforms will continue catering to a host of Indian languages and styles, including Haryanvi, Bhojpuri, Punjabi, Rajasthani, Garhwali, Gujrati, Indie-pop, and Desi hip-hop
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online
The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia