Mirum India appoints Mihir Karkare as MD; Hareesh Tibrewala and Sanjay Mehta move on
Tibrewala and Mehta’s stint with the company spans nearly 15 years
sanjay-mehta
Advertising on eCommerce platforms for best impact
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it
Panel decodes what it takes to make a great influencer marketing strategy
The inaugural edition of the Influencer Marketing Conference witnessed an insightful discussion on building brands through influence
Will adland ever warm up to pretesting digital ads?
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mirum India wins social media mandate of Berger Paints
The account will be serviced from Mirum’s Mumbai office
Mirum India wins digital mandate for Hero Electric
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns
Physical to Digital: Does your corporate brand image make the correct transition?
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints
Mirum India & India On Track launch bespoke sport offering for brands
The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum
Mirum India bags digital mandate for Lotus Professional
The account will be serviced from the agency’s Delhi office
Mirum India wins social media mandate for WileyNXT
The account will be serviced from Mirum India’s Delhi office
COVID Crisis: Has digital been the biggest gainer or least-hit sector?
Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected
‘Post COVID, 100% of marketers will want to invest in digital strategy'
In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman
Mirum appoints Preetam Thingalaya as Director of Media
Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5
Update Geotarget awards digital mandate to Mirum India
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
How will YouTube's move to stop targeted ads for kids affect content creators?
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators