sda

We revisited the iconic ad, which always makes its way into conversations about the summer heat

e4m Desk Apr 20, 2023 8:59 AM

Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

e4m Desk Mar 9, 2023 8:54 AM

Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact

e4m Desk Feb 9, 2023 1:40 PM

When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it

Sandhya Raghavan Jan 12, 2023 8:45 AM

Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group

e4m Desk Jan 5, 2023 7:57 AM

The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department

e4m Desk Dec 29, 2022 8:32 AM

A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom

e4m Desk Dec 22, 2022 9:18 AM

In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class

e4m Desk Dec 15, 2022 9:15 AM

On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics

Sandhya Raghavan Dec 1, 2022 9:30 AM

The campaign is part of the initiative ‘GivingTuesday’

e4m Desk Nov 30, 2022 9:48 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 24, 2022 8:38 AM

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 10, 2022 8:46 AM

On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities

Sandhya Raghavan Nov 3, 2022 8:23 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities

Sandhya Raghavan Oct 27, 2022 9:04 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 20, 2022 8:59 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 13, 2022 8:42 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

e4m Desk Oct 6, 2022 9:00 AM

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Sep 29, 2022 8:50 AM

SDA will work with ADJAVIS towards building traction and other aspects of the brand

e4m Desk Oct 25, 2021 4:48 PM

A small company created in a one room apartment could now be worth Billions

e4m Desk Oct 8, 2021 3:31 PM

20,000,000 units sold at a price of $10.00 per unit at Nasdaq

e4m Desk Aug 3, 2021 3:35 PM

The IPO, listed on Nasdaq Capital Market, opened on July 29

e4m Desk Jul 30, 2021 9:19 AM

The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports

e4m Desk Apr 1, 2021 9:35 AM

ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar

e4m Desk Sep 29, 2020 1:31 PM

Guest Column: Deepak Lamba, CEO, Worldwide Media writes brands must begin to dabble with virtual proximity with their consumers & stakeholders

Deepak Lamba Jun 19, 2020 8:59 AM

Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool

Shreshtha Verma Feb 28, 2020 8:32 AM