Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for 2024 and more

Sonam Saini May 6, 2024 8:38 AM

Sodhi named Global Head of Measurement & Analytics, Datta will be now the Chief Strategy Officer, and Shekhar Banerjee to take on the additional responsibility of managing North & East

exchange4media Staff Jul 18, 2023 5:53 PM

We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 10, 2021 8:32 AM

Key industry leaders from different sectors discussed the new age of personalized marketing at the e4m-eTechManch Digital Conference

exchange4media Staff Jun 28, 2021 9:05 AM

Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup

Javed Farooqui May 25, 2021 9:20 AM

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back

Simran Sabherwal Aug 28, 2020 9:26 AM

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners

exchange4media Staff Jun 30, 2020 3:02 PM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19

Naziya Alvi Rahman Apr 9, 2020 8:44 AM