Shekhar Banerjee, Chief Client Officer and Office Head, West, North & East, Wavemaker, delves into the agency's India business, tech investments, big wins, outlook for 2024 and more
Sodhi named Global Head of Measurement & Analytics, Datta will be now the Chief Strategy Officer, and Shekhar Banerjee to take on the additional responsibility of managing North & East
We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021
Key industry leaders from different sectors discussed the new age of personalized marketing at the e4m-eTechManch Digital Conference
Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed
Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
In today's 'Beating All Odd' series, Shekhar Banerjee, Chief Client Officer - West, Wavemaker India, talks to e4m Editor, Naziya Alvi Rahman, about being prepared for post-COVID-19