Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
Vidgyor’s ad-insertion tech enables monetization on Live TV streams by auto-replacing broadcast ads during TV commercial breaks with targeted video ads
The partnership will allow Silverpush's clients and partners to identify brand-appropriate content beyond the usual frameworks and target it contextually with greater precision
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
With this launch, Silverpush has strengthened its contextual offering 'Mirrors', boosting the cookieless targeting space with next generation AI capabilities
Prior to this, Alam had a short stint at marketing technology solutions provider Silverpush as joined as Sr. VP, Head of Sales and branding, for the firm's India market
Silver previously served as Vice Chairman of EMEA Investment Banking at Bank of America Merrill Lynch and Global Vice Chairman of Investment Banking at Morgan Stanley
This brings the aggregate investment by Silver Lake and its co-investors in RRVL to ₹ 9,375 crore, which translates to a 2.13% equity stake on a fully diluted basis