Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
As per Kantar BrandZ report, India’s top 75 brands have a combined brand value of $379 billion
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Industry observers say the crypto sector’s bearish run has led to the sector adopting a cautious approach towards advertising spends
In a letter written to the Union Ministry of Civil Aviation, the Federation of Airport Media Owners said that the sector was beset by the slowdown & liquid cash crunch even before the pandemic
Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic
Industry experts suggest reduction in raw material purchase cost has in all likelihood saved the entire newspaper fraternity about Rs 1,000 crore in overall spends
At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown
In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time