Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
At the exchange4media Content Jam conference, industry experts discussed various nuances of content and how it is evolving
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
Vasudevan, Head - Enterprise Communications and PR at Dell, was bestowed with the 'Communicator of the Year Corp Comm' honour at the 3rd edition of PR & Corp Comm Women Achievers Awards
The company plans to build its metaverse by connecting physical and digital worlds even more closely, CEO Chapek told analysts during the Q4 earnings conference call
At the virtual conference of India PR and Corporate Communications Awards 2020, Sharma, MD of Ruder Finn Asia, shared his thoughts on Public Relations in the age of technology
With Web Stories, Jagran New Media sites have been producing high quality, visually stimulating, ‘tappable’ stories in Hindi, allowing users to interact with full screen visuals, videos and text
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers
At the 1st edition of e4m Health Communication Conference, Praful Akali, Founder & MD, Medula Communications, talks about the importance of real storytelling in the healthcare sector