Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
For this edition of the campaign, Spirte has roped in three unconventional comic pairs
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
The collaboration is part of the brand's endeavours to penetrate new markets
The TVC samples the song 'Dhaakad hain' from the film Dangal
Juneja, the COO of sports apparel company Reebok, tells e4m about the brand's recent campaign with actor Taapsee Pannu and cricketer Suryakumar Yadav
The campaign features actor Taapsee Pannu and cricketer Suryakumar Yadav
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Yadav has been roped in as the face of the company's new digital-first campaign
Brand to launch new digital-first campaign with the cricketer
The cricketer will be endorsing the brand's Hair Volumizing Powder Wax and Hair Removal Cream Spray
This is the second time that Yadav is endorsing the brand
The association is meant to increase the brand's appeal with the youth and expand its reach to a broader audience
The company believes the two will appeal to the youth
The film #HarFanKiJersey stars cricket stars like Harmanpreet Kaur, Shafali Verma, Renuka Singh, Rohit Sharma, Hardik Pandya, Shreyas Iyer and Suryakumar Yadav
RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier