The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear
The platform clocked 1 billion views in 28 days
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Ramesh Narayan, Founder of Canco Advertising, Director Strategy, Asian Federation of Advertising Associations and Mancom Member India Chapter IAA, remembers Kavita Chaudhary as Surf’s Lalitaji
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
She was associated with JW Marriott Hotel, Kolkata as Marketing Manager before
Karthik will be promoting the game through ads and his social media handles
The campaign aims to celebrate the powerful roles women play across all walks of life
This is the third consecutive year that the agency has won the mandate
Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector
The volume of yoga conversations on social media has also seen a rise
The brand has strengthened its association with classical musicians by presenting a line-up of 24 artists who will perform live for over two months
In Brand Finance's coveted ‘India 100 2020’ report, Taj achieved a brand strength index score of 90.5 out of 100
Reliance Industries, its philanthropic arm, Reliance Foundation, along with Zomato, Taj Hotels, Uber and Oppo, were listed as companies whose Coronavirus responses resonated most
The studio will bring alive the story of one of the celebrated songwriters for his centenary year in 2021