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WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more
NATIVE CONTENT Sep 12, 2024 9:51 AM
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
e4m Staff Aug 31, 2024 8:21 AM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
e4m Staff Aug 22, 2024 12:28 PM
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
NATIVE CONTENT Aug 22, 2024 10:52 AM
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
Narayan Devanathan will lead the new practice and continue to report to Harsha Razdan, CEO, South Asia, dentsu
e4m Staff Aug 20, 2024 11:35 AM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
Dentsu Group’s APAC organic revenue has decreased by 6% in Q2 and by nearly 7% in the first half of the year
e4m Staff Aug 16, 2024 1:10 PM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
e4m Staff Aug 16, 2024 8:25 AM
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
e4m Staff Aug 15, 2024 2:00 PM
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
e4m Staff Aug 12, 2024 2:04 PM
In the coming months, Rohit Sharma will star in True Elements' product-led video campaign
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
