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The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 11:57 AM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
e4m Staff Jan 9, 2026 11:52 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
NATIVE CONTENT Jan 9, 2026 11:50 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 1:43 PM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more
NATIVE CONTENT Sep 12, 2024 9:51 AM
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Ashiish V Patil Sep 9, 2024 8:50 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
e4m Staff Aug 31, 2024 8:21 AM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM