Gadgets360 Emerges as the World’s Top Tech News Platform
The platform recorded 24.51 million unique users worldwide during December 2025
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Why kids’ care is rewriting premium marketinge4m
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Why episodic brand series build recall that one-off virals can’t
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Why are news channels tuning into live concerts?
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
In India’s beauty bazaar, smarter marketing is replacing higher spends
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Gadgets 360 leads closest rival by 17 mn unique users: ComScore
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
Rs 250–300 cr dues, no access: Broadcasters flag one-way media trade as B’desh blocks IPL
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
From Amul Girl to AI avatars: How brand mascots are being reimagined
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
WPP launches Agent Hub on AI marketing platform - WPP Open
Agent Hub has been launched with a curated set of ‘Super Agents’
Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
OPPO India launches Find X9 Series with new ‘Make Your Moment’ brand campaign
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
Rightwing-Rightwing ‘Bhai Bhai: Who Fears Javed Akhtar?
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
Star–Zee arbitration: Will the case rewrite rules of sports rights market?
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
‘Either We Don’t Do It At All, Or We Do It With A Bang’
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
Brands Rethink Their WhatsApp Game as Every Ping Now Comes with a Price Tag
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
Ads on the go
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
Disney-Reliance big merger: The media giant that can make India a content superpower
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
can be the case for Dentsu globally
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for , the process of rebuilding and much more
Is your brand taking a butter-knife to a gunfight?
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
We are a national local wedding brand: Pelki Tshering, Tanishq
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Best ads of the week: Parle G breaks biases for Bappa, Varun Dhawan advocates for Walkaroo
Ads we loved in the last week of August
Rohit Katyal joins Cashfree Payments
Rohit Katyal will lead Enterprise Sales. He joins from Phi Commerce where he was the Chief Business Officer
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Cheil India gets Sudhir Das as Senior Executive Creative Director
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Dream Team: Cricketers and athletes turn to esports brand deals
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
NPCI wins 4 metals at Pitch BFSI Marketing Awards 2024
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
ASCI appoints Partha Sinha as new Chairman
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Dentsu Creative hires Romit Nair as National Creative Director
Prior to this, Romit Nair was with FCB Ulka
Over 70% of IPL, WPL teams' revenue comes from media rights and sponsorships: Report
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
IPL valuation down nearly 11% amidst media rights uncertainty
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for co-presenting sponsorship
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Samsung Galaxy ecosystem marketing: A case study in youth centric marketing in India
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
Sellevents.online's Arvindra Kanwal no more
The cause of his death is not yet known
Sony Sports Network acquires media rights for Hero Asian Champions Trophy 2024
Viewers can tune into the live action on Sony Sports Network and Sony Liv
Pitch BFSI Marketing Summit & Awards 2024: Second edition on September 4
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
Cinthol Foam Bodywash launched with a refreshing new TVC
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
YouTube Shorts: A trillion views, billions in ad revenue
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Disney Star-RIL to dominate 80% sports broadcasting: Will it change rules of the game?
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
HT Media Festival of Gifts is back - uniting readers and brands for a festive 2024
The fest is now bigger and bolder in its 2nd edition
47% surge in spending on festive shopping expected: Disney+ Hotstar survey
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
Arts and Souls Foundation along with Kaizzen presents Dreamsphere 2024
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
As brand values soar, India’s Olympic stars chase endorsement gold
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Disney Star-ICC deal: Is a renegotiation feasible?
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Cricket rights monopoly: Will CCI stand in the way of RIL-Disney merger?
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Disney+ Hotstar to stream select Premier League matches in 4K resolution
The Premier League began on August 17
McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign