Gaurish Pathare was earlier Associate Vice President at BCCL

e4m Staff Feb 8, 2024 9:20 AM

 Google Ads Group Product Manager Christophe Combette said in a blog post that Google’s iOS apps will not show the ATT prompt on those apps, in line with Apple’s guidance

exchange4media Staff Feb 1, 2021 2:55 PM

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts

exchange4media Staff Jan 18, 2021 7:52 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 16, 2021 9:22 AM

WhatsApp's new policy will be evaluated in the context of the current legal framework

exchange4media Staff Jan 15, 2021 4:36 PM

The methodology for the calculation of AMA will continue to remain the same as that of Impressions

exchange4media Staff Dec 1, 2020 2:19 PM

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

The campaigns #AbDigitalKaPowerTVPe and #MakeAnAdForEveryIndia have been designed to reach media planners and marketers who aim to connect with consumers across India

exchange4media Staff Mar 13, 2020 11:48 AM

Pitchfork Partners will spearhead visibility and awareness for Update Geotarget

exchange4media Staff Mar 2, 2020 1:11 PM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM