Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
With the aim to reinstate the importance of the age-old concept of hair oiling, the #HairOnHigh campaign shows Kapoor's healthy hair after using Brillare products
The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar
Emmbros Overseas Founder Sahil Mehta commented over the appointment saying that Vaani's personality exemplifies the brand's philosophy of being cruelty-free and vegan