Neena Dasgupta is Media Representative with The Economist
Dasgupta has been at the helm of several organisations like Zirca Digital Solutions and Aidem Ventures
zirca-digital
Zirca study uncovers 317 types of consumer archetypes
The agency roped in IMRB to conduct the study on over 100+ respondents
Zirca Digital Solutions becomes Google certified partner
With this development, Zirca can now provide its partners in India and globally with the best Google Ads service
Zirca launches white paper on 'Food and Beverage trends' as part of 'Ungeek' series
The white paper examines behavioural changes that have been prevalent during the lockdown, with a focus on New Kitchen Development, Health is Wealth, Safety and Convenience, and more
‘Health, finance among top content consumption trends during the lockdown’
Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding
e4mMarTech League Fridays: Panel to talk about digital conversations taking centre stage
On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing
Zirca Digital Solutions names Vamsi Krishna Sankarayogi as Head, Technology & Solutions
Sankarayogi will report to CEO and Director Neena Dasgupta
'It’s time to boldly go where few businesses have gone before'
Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times
Zirca Digital Solutions launches 'Request for Brief' initiative for marketers
The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly
Zirca Digital Solutions named Fandom's exclusive advertising sales representative in India
Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region
There is nothing called failing, only a bad or good day: Neena Dasgupta
On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m
Neena Dasgupta takes over as CEO of Aidem Ventures as Pradeep Hejmadi steps down
Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years
The majority of online audiences are realists: Zirca report
The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns
Women today are breaking the glass ceiling by balancing all facets of life: Neena Dasgupta
Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day
Why tailor-made brand solution is Zirca’s winning formula
Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands
How will YouTube's move to stop targeted ads for kids affect content creators?
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators