Best ads of the fortnight: Farmley's Rahul 'Deewar' Dravid, Scapia's Hindi Mariachi
Our pick of the best ads between September 1 and 15
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Published: Sep 22, 2023 4:32 PM | 4 min read
Much to ad watchers' delight, it was a fortnight of many creative and entertaining ads. Needless to say, we had a hard time zeroing down on the most memorable ones. We got to see our favourite celebs in their zany avatars (Boy, were we surprised by Rahul Dravid!). Some ads tickled our ribs while others made us think.
Here is our pick of the best ads between September 1 and 15. As always, they have been listed alphabetically.
Britannia
This Britannia Timepass ad by Lowe Lintas Bangalore hinged on the thought that the empty mind is indeed a devil's workshop. The ad demonstrates that in the absence of a "Chatpatang" flavour, the mind tends to do "Utpatang Timepass." The quirky ad showcases the 'Britannia Timepass' product line.
Everest
Everest did the unthinkable this week by getting Bollywood's twin icons Shah Rukh Khan and Amitabh Bachchan together for an ad. The film directed by another cinematic legend, R Balki, shows how the stars try to evade nosy paps outside their vanity vans.
Sebamed
How often does one see fathers promote baby care products? Sebamed deviated from the usual ad norm of having mothers as spokespersons and designated a dad instead. Who better to talk about your product's pH than Karan Johar, probably the most famous single dad in India?
Farmley
Although Rahul Dravid has showcased his comic timings in a few ads before (CRED), it's the first we got to see him try mimicry. The cricketing great stars in healthy snacking brand Farmley's 'Healthy ko Rakhe Healthy' campaign where he channels Amitabh Bachchan's Vijay Verma character from Deewar (The Wall? Anyone?). "Aaj inke pass badam hai, kismish hai, pista hai, walnut hai, anjeer hai, kaju hai, peri- peri makhana hai, tumhare pass kya hai...aur bhi hai?" says Dravid in an ode to the legendary monologue from the film.
Greenply
We enjoyed Jr NTR's "mass" entry in this Greenply ad for the brand's first-of-its-kind zero-emission plywood. To drive home the message, Jr NTR kicks a plywood cutout made in his own likeness since it doesn't meet his standards for zero emissions.
JSW Inspire
JSW Inspire has been roped in as the sports performance and lifestyle partner for the Asian Games 2022. The brand launched Team India's kits at an event earlier this month. The film launched for the association is an ode to the different arts and crafts of India that served as an inspiration for Team India's jersey. The film shows the jerseys flying over the vast Indian terrain, imbibing the iconic artistic patterns from each region.
Parle Krackjack
KrackJack plays up its sweet-and-salty proposition in this funny ad by Thought Blurb Communications. The ad tips hat to its "Krack" and "Jack" characters played by Boman Irani and Vijay Patkar from the 90s with Raghav Juyal and Dharmesh Yelande reprising the roles.
Rexona
Rexona extends its support to FIFA’s Women’s Football objectives with the ‘Breaking Limits: Girls Can’ series in India with the aim to help more girls play football. Directed by Sandhya Daisy Sundaram, the video tells real stories of girls watching boys play football and talking about their challenges in a sport where only a few women have managed to access equal opportunity.
Kurkure Chaat Fills
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Sara Ali Khan plays a ruthless gangster set on extracting information on the elusive and mysterious "maal." The ad by Leo Burnett introduces PepsiCo Kurkure's Chaat Fills product touted to provide snackers with a "multi-textural snacking experience." Much like the snack, the ad is a medley of sweet-and-sour moments and a delight to watch with suspense and comedy in equal parts.
Scapia
This Scapia campaign is an experience in surrealism as we watch foreigners -- from Spanish to Korean -- mouth dialogues in shudh Hindi in perfect enunciations. The films are inspired by the real-life experiences of Indian travellers. They showcase how the cultural barriers break while travelling, which Scapia intends to enable by making travel more accessible. The film also features a real-life Mariachi band and features original music from a Korean-Pop artist.
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