Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The campaign challenges the perception that lower prices equate to lower quality
Capitalising on the Ganji Chudail lore, Netflix has roped in the beloved character as part of a movie marketing campaign for Murder Mubarak
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
Sara Ali Khan features in Drools’ campaign that urges pet owners to read and decode listed ingredients in pet food packets, ensuring essential nutrients
In the latest campaign, Sara Ali Khan inspires girls to embrace periods fearlessly
The actors have starred in a two-film campaign
The actor is the brand ambassador for the apparel company
The #LightupyourDiwali campaign aims to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers
Our pick of the best ads between September 1 and 15
Titled 'Maal Andar Hai', the campaign features Khan in a never-before- seen avatar as a goon
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
The Leo Burnett campaign highlights the unique benefits of ACKO’s car insurance product
This news comes after Zouk forays into offline stores in Mumbai
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
The actress will feature in its upcoming campaigns
The #StyleDance challenge ‘Color My Style’ campaign has been conceptualized by Havas Worldwide India
The campaign will run on Facebook, Instagram, YouTube and Google, among other platforms
#MakeEveryMomentPerfect is a digital campaign
The digital ad talks about “making every moment perfect”
Launches campaign ‘Real is really beautiful’
The film will air on TV channels, digital platforms and YouTube in multiple languages
The film is created by Havas Worldwide India
The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
Conceptualized by Korra Worldwide, the TVC highlights the efficacy of onions as the best natural solution for hair fall
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
The film shows conversational banter between two friends
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO
Sara will be part of campaign films and stills across digital platforms, created in collaboration with The Script Room
Created by Tilt Brand Solutions Private Limited, the campaign aims to reach the masses specifically in Tier 2 and beyond
The campaign puts out the messaging that users can stay healthy and fit, with ease
The campaign film is a curtain-raiser for Purplle.com's Diwali sale
Amrita Singh will be seen in a television commercial after a gap of 35 years
Amrita Singh will be seen in a television commercial after a gap of 35 years
The actor will be seen across the marketing campaign for the Y-Series range of phones
The actress is the first ambassador for the brand's hair range
#WithChumbak films have been created by The Script Room
Launches #GoPurplle campaign with the actress
The TVC is playful and weaves in the elements of joy, positivity and mood upliftment
At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?
For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
The digital campaign centers on hair hygiene habits and cutting hair at-home during the lockdown
MyyIndia has got overwhelming support from the entertainment industry with over 30 stars from Film & Television fraternity coming on one platform
Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign
Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms
Perfetti Van Melle India has joined hands with the Love Aaj Kal 2 team for a new TVC to cash in on the Valentine’s Day buzz
Florian Sengstschmid, CEO of Azerbaijan Tourism Board, tells exchange4media that Rs 71 crore has been allocated for the Indian market alone
The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film