Brands preach, teach and stay quirky this Diwali on social media

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

This Diwali while some brands took to social media in their signature tongue-in-cheek style, others added a touch of ‘spare a thought for the planet’ message to their posts. Exchange4media put together some social media moments from the festival of lights.

Dunzo. GlowGreen

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This Diwali, brighten faces, lighten hearts and spark the spirit of celebration. Be kind to the planet, its pets and its people. #GlowGreen? this festive season. . . Dunzo wishes you a #HappyDiwali? . . #FestDunBest #Diwali #HappyDeepavali #HappyDiwal2019 #JustGetItDun #Dunzo #DunzoIt #Grocery #PetFood #Food #OrganicFood #Books #Sports #Electronics #Stationery

A post shared by Dunzo (@dunzo_it) on Oct 25, 2019 at 11:37pm PDT

Durex India: Let the sparks fly!

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Let the sparks fly! ? To buy the product, click the link in bio. #Diwali #HappyDiwali

A post shared by Durex India (@durex.india) on Oct 25, 2019 at 10:42pm PDT

Fevikwik India: Asli munafa from this lifafa

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Asli munafa from this lifafa #HappyDiwali #Fevikwik

A post shared by Fevikwik (@fevikwikindia) on Oct 25, 2019 at 10:33pm PDT

OYO: Less Loud

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Make some noise with your loved ones people! #HappyDiwali #StayHome

A post shared by OYO (@oyorooms) on Oct 26, 2019 at 9:53pm PDT

Zomato : Life lessons to learn from mithai

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Because you are the sweetest!

A post shared by Zomato India (@zomatoin) on Oct 25, 2019 at 1:01am PDT

And how can we forget the ‘Mithai of the moment’ which kept social media users in splits with their hilarious take on the good old sweet , the Soan Papdi, being passed on from one home to another. Take a look:

Mobikwik: Gifts that they will keep

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Gifts that they will keep!

A post shared by MobiKwik (@mymobikwik) on Oct 23, 2019 at 12:19am PDT

FILTERCOPY: Soan papdi toh paraya dhan hota hai

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Soan papdi toh paraya dhan hota hai, usse kabhi na kabhi dusre ke ghar jana padta hai #diwali #festive #soanpapdi

A post shared by FilterCopy (@filtercopy) on Oct 24, 2019 at 8:00am PDT

Swiggy: Its been real Soan. See you next Diwali

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It's been real, Soan. See you next Diwali ✌?

A post shared by Swiggy (@swiggyindia) on Oct 28, 2019 at 4:39am PDT

Zomato: You are my Soan-iya!

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You are my Soan-iya! ?? #Diwali #Foodporn #Foodgasm #Instagood #Instafood #Zomato #ZomatoSneakPeek #Instalike #Igers #Food #Foodie #Foodstagram #Like4Like #Amazing #FoodLover #Foodies #Thursday #Delhi #feast #Foodlovers #Restaurant #dessert #soanpapdi #sugar #sweet #mithai

A post shared by Zomato India (@zomatoin) on Oct 24, 2019 at 4:57am PDT

Paisa Bazaar: This Diwali, Sona lo Soan Papdi nahi!

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This Diwali, Sona lo Soan Papdi nahi! Paisabazaar.com #PhirseSoanpapdi #soanpapdi #trendingformat #trending #digitalgold #personalfinance #paisabazaar #fakeadco @fakeadco @socialmediadissect @officialsocialsamosa @madovermarketing_mom

A post shared by Paisabazaar.com (@paisabaOverall, the entertainment was thrown in for good measure over the concept of re gifting the humble Indian sweet ‘Soan Papdi’.zaar_pb) on Oct 23, 2019 at 5:54am PDT

Overall, the entertainment was thrown in for good measure over the concept of re-gifting the humble Indian sweet ‘Soan Papdi’.