Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
A round-up all the good ads on dads this year
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more
The campaign shines the spotlight on its new economical range of nacho chips
The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty
The brand has flagged off its festive season campaign with the launch of the TVC
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world
Diljit Dosanjh and Sidhu Moosewala were roped in to help with videos to speak to those returning from overseas and their families
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Here's a look at some of the best brands on Twitter and how they stood out in their respective categories